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I get SO infuriated by the Blue Inc radio adverts that I’m getting very close to throwing my alarm clock across the room. Not heard them? They run around a theme of: man talks to female friend. Female friend is so entranced by the man’s new clothes that she is desperate to have sex with him. The tagline: "Blue Inc. Where to get your kit on, and maybe get it off later".
I hang my head at the attitude of this store/ad agency towards its customers. Does it really think men are stupid or shallow enough to buy into that concept? It’s not even done with irony, like the Lynx ads. Is this how men are being targeted by advertisers? Really in-your-face and dumb-ass? I got annoyed by the Nivea for Men TV ads a few months ago as well ("you think you look good. She thinks you look tired"). Who cares! Are ad agencies really sitting in a room going "OK, so men have really short attention spans, don’t get nuance or subtle messages and think with their dicks. How can we possibly get them to part with their cash? Hmmm… *taps chin with pen*"
If I were a guy, I’d be really offended by this. It’s bad enough that women get targeted by pointless face creams ("I’m 68, not bad nuh?" And I’m sorry, when did 68 become "really mature"?), bifidus digestivus yoghurts and toilet cleaner (‘your life will be meaningless if you don’t have these products!’) but to openly start on men? What, did the women stop listening? Did too many of us read No Logo or stop reading shite like Elle? Did someone, somewhere, wake up to the fact that men are capable of shopping for themselves and don’t, actually, trail around after their wives and are not, actually, neanderthals? And if that’s the case – why target neanderthal messages at the men?!